- Developing
a Vision and a Mission
- Setting
Objectives : convert the
Mission into specific performance targets
- Crafting
a Strategy
to achieve performances : 5 approaches
- Macroeconomic Analysis
- Industry Analysis
- Game Theory
- Capabilities-Based-Strategy formulation
- Dynamic capabilities and evolutionary
thinking
- Implementating
& executing the Strategy
- Evaluating
performances, reviewing the situation
& initiating corrective adjustments
Sources :
Gaining and Soustaining Competitive Advantage, Jay. B. Barney, Addison-Wesley, 1997
Contemporary Strategic Analysis, Robert M. Grant, 3th edition, Blackwell, 1998
Strategic Management, Raphael Amit, Professor at Wharton University of Pennsylvania, US
Strategy formulation and implementation : Tasks of the General Manager, by Arthur A. Thompson, Jr & A.J. Strickland III, 1992
(c) Bernard Jaquier, Professor in Economics
and Finance, Lausanne, Switzerland, 2020
